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This maildrop collaboration with John Lewis ANYDAY would be sent to the audience's homes and target them directly.

John Lewis ANYDAY have style, sustainability and affordability at their heart, which makes them a great fit for new potential home owners. 

The collaboration would bring affordable starter home packages for new homeowners under First Direct's Home Purchase Plan.

Similarly to the mail drop, this email would be sent out to the target audience directly.

The aim of this collaboration with John Lewis ANYDAY is to alleviate any anxiety and connect with the target audience with an emotional approach.

The target audience would feel seen and appreciated and, therefore, more likely to learn more about First Direct's Home Purchase Plan.

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